Everyone loves a bit of x-factor style drama, but when it comes to PR and marketing ‘smoke and mirrors’ is becoming a thing of the past. Today’s brand building is all about genuine trust and less about big expensive stunts, with audiences wanting to know the real you.
Whether it’s a dramatic pause or an overhyped story, your target audience won’t be fooled. Today’s audiences, particularly journalists, see straight through crafted marketing stories and look instead for what’s real about companies that they could do business with. Being authentic is now far more important than just getting yourself known.
Here at Skout we understand the power that authenticity has in building a trustworthy brand and how to harvest those natural stories, which can ultimately lead to a customer’s trust. However if you’re not sure where to start in finding those authentic stories within your business, have no fear because we’ve created a guide to help you do just that!
Our 50 natural story sources guide is available on B2B Marketing here, and covers all the different types of stories sources that we’ve used time and time again for our clients. And that’s not all! We’ve also shown what do to next after you’ve found a number of genuine stories, including building a content and campaign plan.
So if you’re looking to build your brand remember that the bigger isn’t always better! As a B2B communications agency with a speciality in natural storytelling, we believe that being genuine is a far better way of gaining the interest of your target audience. And if you’re in need of some more help or would like to discuss our natural storytelling approach in more depth we’d love to hear from you!
Kat Wilding is a regular contributor to the Skout blog