Whether you’re an SME or a global corporate, you want to be able to shout about your business’ successes, and so you should. These days most businesses showcase customer case studies on their websites, detailing what they’ve achieved for clients in a variety of sectors. It’s important these case studies are engaging, easily accessible and sell your business, so how can you make them more compelling for your new business prospects.
And don’t be afraid to think beyond the traditional, written case study. One in three of us view at least one online video a week, so it’s easy to understand why video case studies are growing in popularity. Not only are they a great tool to show off a business’s ethos and team in a fun and visual way, they help demonstrate the work you’ve done with other clients effectively. Here at Skout we recently created a video case study of our clients discussing what we do for them, as well as our team discussing what it’s like to work here. Using this as content for an award entry we were able to let the judges see for themselves what Skout is all about.
Creating an infographic is another way you can show off your case studies in a visual format. Infographics are a great way to demonstrate facts and financial savings without bogging down your audience with words. It’s a quicker, more accessible for most. And don’t forget that these visual documents are ideal materials to push out over all your social media channels including LinkedIn, Twitter and Facebook.
As a B2B PR agency we’ve produced lots of case studies in many different formats. We’re always interested in finding new ways to highlight customer case study content to make it appealing to as many different audiences as possible. So next time you’re tasked with creating a customer case study, don’t forget to think visually.
Kat Wilding is a regular contributor to the Skout blog
