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Opinion, Sector knowledge

This month’s product launches: the verdicts

This month we’re in the midst of a tech product launch triple-whammy! The Microsoft Band, Samsung Galaxy S6 Edge and Apple Watch all hit the shelves. As a technology PR agency, we thought it’d be worthwhile giving you a summary of what the critics are saying about them, as well as our own thoughts.

Microsoft Band

As the first device to come out of Microsoft Health, the Microsoft Band plays a part in the fitness-tracking trend we’ve seen of late. The wearable sensor can track steps you’ve taken, calories you’ve burnt, and even how much sleep you’ve had. Users can also receive advice on how long to rest between work-outs and what fitness regimes to try. But the device does more than just fitness-tracking, as it incorporates your social media accounts, text messages and emails. One critic praises the hybrid nature of it, but notes that the email and text facility doesn’t allow for long messages. Another alleged shortcoming is its bulkiness, but let’s remember that this is the first version and that the future may see more slender designs.

Samsung Galaxy S6 Edge

Unveiled at the Mobile World Congress, this smartphone matches the design of the new Samsung Galaxy S6, but gives an edge to it (literally). The device features a curved screen which we thought was just a design feature at first, but now we’re hearing it’s got a few uses. One of these is that the curved part of the screen can show news, weather and the time without you unlocking the whole screen. Critics have also noted the phone’s advanced camera and detailed screen. But the hefty price tag might put you off, as customers will be paying up to a £99 up-front cost, along with a steep monthly tariff.

Apple Watch

The hotly awaited Apple Watch has received mixed reviews from critics. The smartwatch has the functions of a smartphone while providing gimmicks like fitness-tracking. It’s been suggested that the device would be better serving a specific need, while many have praised it for it being a ‘jack of all talents.’ Many reviewers found that wearing the smartwatch reduced the amount of time spent checking their smartphones, as they only had to look down at their wrists to check for texts, emails and notifications. Has Apple shown that the smartwatch may one day kill off the smartphone?

What are your thoughts? Anyone using these new devices, or others? Tell us what you think…

Alex Brown has just started his career at Skout PR and will be a regular contributor to the Skout blog.

About this article

Read time:

4 minutes

Category:

Opinion, Sector knowledge

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