Now it’s the 1st December, we can officially talk about Christmas here on the blog. So, which of the Christmas adverts gets your vote this year? We’ve got John Lewis and Monty the Penguin; Marks & Spencers and two fairies delivering Christmas cheer; while Sainsbury’s is tugging at our heart strings with a war time message that shows the true meaning of Christmas. Now, as much as I admire the sentiment behind Sainsbury’s very clever festive offering, I have to admit I’m a sucker for the little boy, his much loved penguin and a great sound track, so John Lewis gets my vote this year.
Now as a B2B PR agency we don’t have the big budgets to work with that these types of campaign demand, what we do have however is the creativity to put a festive spin on our client’s stories!
This year, we’re working on a campaign with one of our procurement clients which shows how much money is wasted on unwanted gifts at at Christmas. We have some great statistics which show just who Britain’s worst gift buyers are and how much money is actually wasted on unwanted gifts. It’s topical, it’s got interesting statistics and chances are we’ve all been on the receiving end of an unwanted gift so, it’s a subject we all resonate with. So, the ad agencies, can keep their penguins, fairies and war stories, for us this year it’s all about the stats!
Fiona Whyatt has worked in B2B PR for many years. She loves blogging!
