Tweeting up a storm!

Is anyone watching The Voice? Well it’s a hotly debated topic here at Skout HQ and last Saturday’s episode saw twelve acts reduced to eight in the quarter final.

Apart from some great singing, the one thing I couldn’t help but notice on Saturday night was Will.i.am constantly glued to his iPad. Now I know he is well known for playing with his gadgets throughout each episode, but on Saturday night he was particularly enthusiastic in his filming and photographing of his acts and posting them all over Twitter while the show was live on air.

Now, to some it may look like Will.i.am has lost interest in the show and is playing with his device because he’s bored, but his frequent posts to Twitter suggest that actually he’s doing all he can to support his acts and encourage his followers to vote for them.

Is it just a coincidence that all three of Will’s acts made it through to the semi-final when he has over three times as many followers as his closet rival, Rita Ora. With 13.1 million followers to influence compared to Rita’s 4.4 million, it surely suggests that Will’s influence on social  media carries far more weight than any of the other coaches. Sir Tom’s influence falls considerably shorter than Will.i.am’s with just 510K followers to his name, with poor old Ricky Wilson having just 342K.

As a B2B PR agency we are always interested to see just how influential social media can be. Will’s acts were great but were they better than the other coach’s acts? Although we are unable to verify how many of Will’s followers picked up the phone to vote for his acts, given that the other coaches were relatively inactive on social media in comparison, we can only assume, he has some very loyal followers.

Fiona Whyatt has worked in B2B PR for many years. She loves blogging! 

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