Video updates

Posted on 11th July 2019 by skout user admin

page down

An introduction

In a competitive B2B marketing world, it’s important to have both sales and marketing strategies successfully aligned. However, according to our research, only 1 in 4 marketers have successfully done so. So how can you ensure that both teams work together to overcome “The Big Divide”?

Top tips to smarketing

Here are some of our top tips to get smarketing working effectively! Tip 1) Meet regularly with the sales team Tip 2) Have good communication channels Tip 3) Include the sales team in all your marketing strategies Tip 4) Focus on the sales funnel.

Aligning sales and marketing

Smarketing is all about aligning sales and marketing. Yet, only 1 in 4 b2b marketers claim to have integrated these strategies, with 28% claiming success. There is clearly more work to be done in this area to get smarketing working better!

A content marketing perspective

Over half of B2B marketers think sales don’t value the content they produce! Content needs to be 1) filling the sales funnel 2) nurturing leads in to viable prospects, and 3) helping sales close the deal.

The disconnect between sales and marketing

Our research has shown that there is a lack of integration between sales and marketing in B2B, which we term ‘”The Big Divide”. These two strategies need to be connected for benefits to business growth and return on investment.



Is it time to detox your marketing strategy?

January is typically a time to say goodbye to old habits and introduce some new ones. It might be a time to declutter the wardrobes, put a stop to the chocolate addiction, or take up more exercise. And, why not extend those resolutions to your business marketing campaigns too? The start of a new year […]


Posted on
Let’s jilt the jargon for 2020!

No matter where you work, chances are you’ll have heard more than your fair share of business-related jargon being spouted during meetings. From ‘reinventing the wheel’ to ‘singing from the same hymn sheet’ isn’t it about time we jilted the jargon and bring back plain English? It’s probably fair to say that it’s us PR […]


Posted on
A look back at 2019

It’s safe to say that 2019 has been another fantastic year for Skout. We’ve continued our upwards growth trajectory and we’ve been working hard to grow the team and our fantastic and diverse client base. Here’s a quick look back at 2019 and some of our highlights; The team The Skout team has seen four […]


Posted on

Get in touch?


Marketing has come a long way from the traditional approach of single channel strategy.

Nowadays businesses are open to many more lines of communication with their potential customers. It is therefore imperative to target them across multiple channels to catch the same people, more effectively through multiple touch points.

Download our white paper to find out how to develop a fully integrated marketing strategy.

Download now