Video updates

Posted on 11th July 2019 by skout user admin

page down

An introduction

In a competitive B2B marketing world, it’s important to have both sales and marketing strategies successfully aligned. However, according to our research, only 1 in 4 marketers have successfully done so. So how can you ensure that both teams work together to overcome “The Big Divide”?

Top tips to smarketing

Here are some of our top tips to get smarketing working effectively! Tip 1) Meet regularly with the sales team Tip 2) Have good communication channels Tip 3) Include the sales team in all your marketing strategies Tip 4) Focus on the sales funnel.

Aligning sales and marketing

Smarketing is all about aligning sales and marketing. Yet, only 1 in 4 b2b marketers claim to have integrated these strategies, with 28% claiming success. There is clearly more work to be done in this area to get smarketing working better!

A content marketing perspective

Over half of B2B marketers think sales don’t value the content they produce! Content needs to be 1) filling the sales funnel 2) nurturing leads in to viable prospects, and 3) helping sales close the deal.

The disconnect between sales and marketing

Our research has shown that there is a lack of integration between sales and marketing in B2B, which we term ‘”The Big Divide”. These two strategies need to be connected for benefits to business growth and return on investment.



Meet the Skout: Rebecca

1. Why was PR your chosen career? I was first introduced to PR when studying a BTECH in Creative Digital Media at college. This sparked my interest because it enabled me to infuse my writing skills with a big dash of creativity. After choosing this subject for my undergrad degree too, I knew that this […]


Posted on
Meet the Skout: Becky

Why was PR your chosen career? I studied Fashion Marketing at university with the plan of starting my own clothing line but I quickly fell out of love with fashion and fell in love with PR and went from there… If you hadn’t chosen a career in PR what would you be doing? I’ve always […]


Posted on
The survival of online journalism

Digital advertising can make visiting some online publications an incredibly frustrating experience. You often get bombarded by different advertisements, including pop-ups that cover the article you’re trying to read, distracting flashing banner ads, autoplay videos…the list goes on! There’s nothing more annoying than being unable to find the well-disguised x button to get rid of […]


Posted on

Get in touch?



According to an industry report, successfully aligning your Sales and Marketing efforts can lead to a 20% increase in revenue.

Download our Big Divide guide to find out how to solve the disconnect between sales and marketing - and learn why it's worth your while.

Download now