About this article

Read time:

4 minutes

Category:

Skout news

We came, we saw, we walked away proud of our achievements

By Claire James, Client Services Director/Senior AD at Skout

There were days when I would attend award ceremonies almost certain that the company I worked for would walk away with a plethora of awards. Back in the 90s (yes I am showing my age) three big agencies ruled the roost in the Manchester PR scene and awards nights were a parade of the same people going up on stage to collect yet another gong for a campaign that had demonstrated, often, questionable results and certainly no real measure of ROI for the client.

Last week the Skout team had the honor of attending the PR Moment Northern Awards at Manchester Hall – my first awards night for many years after moving out of the ‘pr scene’. It was strange to see how little had changed in terms of the overall themes – the same three or four companies walking away with around 60-70% of the awards. However, what had changed significantly was the attitude towards being shortlisted.

It’s a privilege to have been shortlisted for the work that we have done for our clients and as a company in the past year. The awards that we entered were based on real results for our clients, a true reflection on how hard the team work to deliver excellent results in the tough and often challenging world of B2B PR. The business has had an amazing 12 months, going from strength to strength at a time when other businesses have struggled post pandemic. Joining some of the many PR professionals in the North region at this event was a great way to celebrate just how far the business has come during that time AND meant that we could actually get together face to face in a world where Teams and Zoom calls have become the norm.

Enjoying our blogs?

We can deliver a monthly round-up straight to your inbox

Although we didn’t walk away with any silverware at the end of the night, we left with an immense sense of pride in the work that we do, the results that we deliver and the strength of the team that we have created. Would it have been made better by an award sitting on a shelf in the corner of the boardroom? In the moment, undoubtedly but in the long term awards don’t keep clients happy, they don’t help your newest member of the team sell in their first feature and they don’t capture the endless hours that have gone into creating the best possible programmes to deliver the results that a client doesn’t even realise they needed.

So PR Moment, it was a fantastic night. Will we be back again next year? Hell yes. Do we want to win? It would be great. Are we bitter that we didn’t? Not at all because our story of success is not told in how many awards we win but in how many clients we delight and how many new staff we inspire.

About this article

Read time:

4 minutes

Category:

Skout news

Sangria, sunglasses and self-evaluation

TikTok Advertising: Is It Worth the Investment for B2B Companies? (written by a Gen Z) 

Browse more blog posts

Posted on
byClaire Lamb
A few weeks ago, the entire Skout team visited the beautiful and historic city of Palma, Majorca for our annual kick off event. It’s been a long time in the planning (pre-pandemic to be precise) and the first time we’ve been abroad for a kick off to the new financial year. We’ve always found kick off meetings a great way...
Posted on
byHonor Williamson
TikTok is increasingly being used as a platform for B2B companies to implement their marketing strategy, aiding in brand exposure, lead generation and profile building. But, where does paid TikTok advertising come into play? Is it an effective tool to engage with B2B audiences, or is the ROI just not worth it?  If you’re the least bit social media savvy,...
Posted on
byClaire James
In May I was fortunate to be able to attend the recent UK Construction Week at Excel in London and see the strides forward an industry, that has become recognised as one of the biggest contributors to carbon emissions, is making in tackling the thorny issue of achieving Net Zero. In his keynote on day one, Lord Callanan, Under Secretary...
Posted on
byJames Weaver
In the world of B2B marketing, it is essential that you have a solid B2B marketing strategy in place to effectively connect with your target audience.
Posted on
byHonor Williamson
Why was PR your chosen career?  PR is all about storytelling, with so much opportunity for creativity and content creation. Since I’ve always loved writing and always had a big imagination, I thought that PR would be the ideal career to channel my creativity. I’m all about communication, and PR really allows you to foster meaningful relationships. I’m already learning...
Posted on
byJack Doyle
As a smaller business, it can be hard to know where to start when it comes to sustainability. Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 –...
Posted on
byLee Simpson
Another week, another round of mass layoffs in the tech sector. With Amazon (AWS) and Meta cutting thousands of jobs, and further layoffs at Salesforce and of course Twitter, it has felt a bit like the tech world has been imploding of late. This is of course concerning for us working in B2B tech PR, but more importantly for the...
Posted on
byJack Doyle
2023 is off to a strong start here at Skout.  Our business has continued to grow with the addition of some exciting new clients. With new clients, has come new hires, who we’ve also been excited to welcome on board the team. And if our recent win for Best Marketing and PR Consultancy at the PR Brilliance Awards is anything...
Posted on
bySkout team
Part time office administrator We’re looking for a bright, self-starting individual who likes job variety and has a mixture of strong organisational skills, basic financial experience and is an excellent communicator. If this is you, you could be just the right person to join our team. We’re a dedicated B2B marketing communications agency. We deliver brilliant PR for clients across...
Posted on
byClaire James
It’s estimated that over 100 billion WhatsApp messages are sent each day. Yet, with many people using the platform to communicate with colleagues, friends, and even clients, it’s easy to imagine how the lines between personal and professional can be blurred. Take the recent leaking of WhatsApp messages from Matt Hancock as an example. Private texts from the former health...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.