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We need to talk about sustainability

The first of a series from UK Construction Week (UKCW).

From our conversations at UKCW we found that exhibitors and attendees were most concerned about (1) ‘What it means in practice for the built environment sector’, (2) ‘What to do about it’ and (3) ‘How to get it higher on the agenda’?

We made it our business to speak to as many of you at UKCW about the challenges that we are all facing in the sector at present. With rising costs driving spiraling inflation, a squeeze on skills and the introduction of the new Building Safety Act – which will continue to impact on competency in the industry – we were surprised to find that more than those, over half of the people we spoke to name-checked sustainability as by far their biggest concern.

The construction sector is one of the highest consumers of fossil fuels and its consumption rates are no longer sustainable. Wholesale changes will be needed in the sector to comply with stringent measures being put in place by the Government which includes The Future Buildings Standard (FBS) that came into force in June of this year. But in an industry that is used to working with heavy machinery and consuming products that are not necessarily produced in a sustainable way, how can businesses move to a net zero carbon future?

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Here at Skout we believe that these challenges actually present an amazing opportunity for the industry… but it is going to need a collaborative process and effective communication in order for real improvements to be made. Furthermore, for the sector not to be accused of green washing or ignoring ambitious targets, communications must be backed up by and aligned with urgent action.

If you are interested to know more about the key takeaways from our discussions or are facing your own communications challenges around sustainability then why not book a surgery with our built environment team? We understand the need to ensure that your messages need to be grounded in real action and have experience in helping companies to highlight the great things that they are doing to move towards a more sustainable future. As always, we genuinely care about the future of the built environment sector and our planet, and we’re here to help both as best we can.

Find out more about experience in the built environment sector here.

About this article

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4 minutes

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