If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for:
Industry experience and expertise
Look for an agency with a proven track record in tech PR. They should have experience working with companies similar to yours and understand the intricacies of the industry, its trends and its target audiences. An agency with a pre-existing understanding of tech PR will be equipped to deal with your specific challenges.
A tech PR agency’s reputation and portfolio
Take some time to look at the work the agency has already done for tech clients. Read case studies and client testimonials to assess the quality of their work and the outcomes they achieved. You can also ask for references or talk directly to their current or previous clients to get insight on their experiences.
Understanding your objectives
The right tech PR agency for your business should show a clear understanding of your goals. They should align their work with your vision and provide you with a tailored strategy which meets your PR and business objectives.
Strong media relationships
One of the principal aims of engaging an agency is to secure coverage in relevant publications or platforms. Ask about their connections with journalists, influencers and outlets that are specific to your industry. Strong relationships can significantly enhance your brand’s visibility.
Innovation and creativity
Creative storytelling can set your brand apart in the competitive tech landscape. Look for an agency which offers fresh and innovative ideas for PR campaigns and content creation.
Effective communication between your business and the agency is vital if the relationship is to succeed. Do they provide regular updates and progress reports? Are they responsive to any queries or concerns you may have?
Strategic counsel and expertise from your tech PR agency
It’s one thing working with an agency which can execute PR tactics, but offering strategic guidance is quite another. Your agency should act as a partner and provide insight and recommendations. They should adapt their strategies as the market changes or there are shifts in your objectives.
Budget and ROI
It’s obviously super important that you understand the agency’s pricing structure and how it fits in with your budget. While cost is important, consider the potential return on your investment and the value it will bring to your brand rather than focusing on the price.
The tech PR team with whom you’ll be working
Get to know the agency’s team with whom you’ll be working and learn more about their experience and expertise. Look at the chemistry between the two teams. Relevant skills and cohesion will play a role in the success of your PR initiatives.
Measuring and reporting
You obviously want to see the results of the agency’s work, so ask how they measure and report on their campaigns. Their metrics should align with your business objectives.
In summary, it’s important to carefully consider these factors when you’re selecting the tech PR agency for your business. Doing so will ensure a successful, mutually beneficial partnership that raises your brand over and above others in your sector or field.
Talk to us today about how we can fulfil these requirements of a tech PR agency.