After the craziness of December, which is always one of our busiest times, January is a great month to take a step back; review what worked and what didn’t; and then jump right in to client planning for 2017. We spent time this month getting the creative juices flowing to create new campaigns that fit ongoing client programmes and objectives. We’re really excited about the opportunity to deliver these campaigns across all service areas. Watch this space for more details as we complete those campaigns throughout the year.
We also kicked off our first piece of content creation for Skout in January with our Skout Natural Storytelling Cookbook. This is part of our on-going brand awareness campaign that focuses on the benefits of using genuine stories to build trust. The cookbook aims to show you, step-by-step how to deliver a feast of authentic stories worthy of a marketing king or queen. We’ve teamed up with B2B Marketing to spread the word to marketers globally. Click this link if you’d like a copy.
Here at Skout we’re also knee deep in planning for our first exhibition of the year, Prolific NW Live that takes place from 15-16 February at Event City, Manchester. In its second year, the event brings together companies from the creative, media and marketing sectors to share best practice and insights into challenges the industry faces. We’ve got lots of fun things planned for the two-day event, including a story telling competition. Keep an eye on Skout’s social feeds where we’ll be live broadcasting and tweeting from our stand.
January also saw Rob, Skout’s MD, featured on page 21 of the Manchester Evening News’ weekly business publication – Greater Manchester Business Week. In the article Rob covers off Skout’s journey so far, including successes and challenges and touching on Skout’s recent international growth.
And finally… it would be remiss of us not to mention our Christmas campaign to provide the homeless in Manchester with as many gloves, hats, socks and undies as we and our generous clients and friends could afford. Between us we raised £180 that bought a substantial mound of clothing donated to the Mad Dogs Charity who distributed it across the city. So a big shout out and thank you to everyone who donated.
