About this article

Read time:

4 minutes

Category:

Opinion

Inspirational Women – Why it doesn’t have to be a man’s world

As we continue to recognise inspirational women in celebration of International Women’s Day, today’s blog focuses on Jurigita (Gita) Andrijauskaite from one of our client’s, software provider, Wax Digital.

Gita is an eProcurement consultant and has worked in the tech sector for many years. Refreshingly, she tells us she has only had positive experiences of working in heavily male-dominated dominated environments and believes that gender shouldn’t prevent women from reaching their full potential in STEM careers.

Fortunately, Gita has never experienced prejudice working in a male-dominated sector and believes women have the potential to perform just as well, if not better than men.

Gita believes men often succeed in business more easily than women because they have the confidence to seize opportunities when they arise; take credit for their successes; and don’t shy away from asking for what they want. Overcoming self-doubt is what sets successful women apart and as she has become more experienced and confident in her role, any fears she had over not being taken seriously have disappeared.

Having been supported throughout her career by both male and female mentors, Gita understands what both men and women have to offer the workplace. The things she has learnt from them include the need to consider the big picture, not be risk averse and, also not to let perfection get in the way of progress.

Gita advises any women joining male-dominated environments to go for it, and not to try and act like a man! She believes it’s vital to focus on what you’re truly passionate about and to bring it your work. For Gita, it’s all about working with people first and technology second. She believes it takes great people to build technology, make decisions, and to apply and manage it to get results.

Gita also wants to women support each other more to bring about a positive change in gender equality in the workplace. She also hopes this will encourage more female graduates to seek careers in the STEM industries.

Inspiring advice from Gita! If any of our other clients have advice for women working in male-dominated environments, please let us know. We’d love to hear your stories. We’d also love to know what inspirational women you strive to take after.

About this article

Read time:

4 minutes

Category:

Opinion

What to look out for when selecting a tech PR agency

Content with your B2B content? How to make it worker smarter and harder to achieve your marketing goals

Browse more blog posts

Posted on
byJames Bentley
If you’re in the wonderful world of tech, selecting a PR agency will be one of your big decisions. The right tech PR agency will significantly increase your brand’s reputation, market visibility and, ultimately, success. Here’s what you should be looking for: Industry experience and expertise Look for an agency with a proven track record in tech PR. They should...
Posted on
byRebecca Brown
There aren’t many B2B marketers out there who don’t spend a lot of time thinking about content and how to best use it to engage their audiences. In fact, over 70% believe content is becoming increasingly important in driving overall marketing success. But just because it’s the right thing to do, doesn’t always mean it’s done right. Audiences are being...
Posted on
byJames Bentley
Whatever stage your tech business is at, whether you are pre-revenue, or scaling up, PR has an important role to play in pushing you to the next level. As a staple part of Skout’s heritage, we have seen the tech PR landscape morph and shift over the years. But the core reasons why PR in the field is beneficial for...
Posted on
byJames Bentley
B2B market research serves many crucial purposes for companies working in the business-to-business (B2B) sector. Here we will look at some of its most common objectives. Understanding customer need B2B market research helps businesses to understand the needs, wants, preferences and pain points of other businesses. This knowledge can help with a range of things. These might include the creation...
Posted on
byIsobelle Yoxall
Podcasts have surged in popularity, boasting a staggering 464.7 million listeners globally in 2023, a number expected to climb to 504.9 million by 2024. This trend shows no signs of slowing down, as new content creators, including influencers, YouTubers, and B2C brands, are embracing podcasts. Even major corporations like Johnson & Johnson and McDonald’s have joined the podcast wave. This...
Posted on
byJames Bentley
Business-to-business (B2B) content marketing is a way for one business to reach and connect with other businesses in its target audience. Direct sales are not the focus of content marketing. Instead, it’s all about the creation of relevant and informative content that attracts and engages prospects from other businesses or organisations and converts them into loyal customers. Building trust, establishing...
Posted on
byJames Bentley
If you’re a business and you have a product or service that you know other businesses would love, it’s time to start your B2B PR journey. Your efforts should focus on building relationships, increasing brand visibility and fostering trust among these other businesses. B2B PR requires an approach that is tailored to the business landscape rather than the individual consumer...
Posted on
byJames Bentley
In the dynamic landscape of B2B marketing, understanding various strategies is crucial for marketing efforts to be successful. With the right approach, you can propel your company to new heights and forge fruitful partnerships. Here, we outline the four types of marketing that can help revolutionise your business. 1. Content B2B marketing Content marketing is the backbone of any successful...
Posted on
byJames Bentley
For businesses intending to reach and engage potential customers effectively, B2B email marketing is a cornerstone in today’s ever-evolving digital landscape. When used correctly, it can drive leads, nurture relationships and ultimately boost revenue. If you have ever wondered how to begin B2B email marketing, look no further than this step-by step guide. 1. Define your goals and target audience...
Posted on
byLee Simpson
Whether you call them Key Opinion Leaders, influencers or simply celebrities, leveraging the reach of influential people in various industries has long been part of PR strategies. The definition of what an ‘influencer’ is varies and the concept is nothing new; in our business a journalist can be an influencer, able to shape public opinion and raise awareness of new...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.