ESPO is one of the UK’s largest public sector buying organisations. This B2B PR brief focused on making more organisations aware of the scale and breadth of the cost-effective products, services and purchasing frameworks ESPO provides. Key objectives were to help extend its brand reach, to educate target markets about the benefits of ESPO, and to generate positive media coverage.
Skout devised a strategy to generate regular, advisory and news-focused stories in top public sector and regional titles. We came up with the ‘Awakening the Giant’ campaign to enhance media coverage.
And we launched ‘ESPO Super Spending Day,’ generating dedicated in-depth broadcast news features on the BBC.