Helping a legal ‘accident helpline’ provider achieve growth
Customer acquisition specialist mmadigital was looking to position itself as a disruptive technology business in the legal sector, and approached Skout to help build B2B brand awareness, educate law firms around the benefits of its innovative services, and boost its employer brand to support future recruitment.
Where we shone
We showcased mmadigital as a credible thought leader, helping it stand out from competitors. Using mma’s rich sector knowledge, we produced engaging, advisory content for law firms and businesses, as well as significantly raising its media profile.
In a nutshell
To make the client the ‘go-to’ for digital lead generation in the legal sector
Over 60 pieces of targeted media coverage were generated within 12 months. The campaigns Skout created were a great success, exceeding targets and expectations and establishing mmadigital as a dynamic, disruptive technology business within the legal sector.
Though the results speak for themselves, we have been impressed with how Skout used creativity and industry knowledge to produce engaging content for our potential audiences. This has helped to boost our brand awareness and credibility amongst law firms in the region.