Love it or loathe it, the World Cup is coming to a screen near you next month. You can try and avoid it if you wish, but from super-sized TVs to crates of World Cup logo emblazoned bottles of beer, advertisers, consumer PR agencies and marketers throughout the world will all be desperately trying to associate their brand with this massive event.
Two World Cup PR stunts have caught my eye this week. The first is the news that Samsung has given the England World Cup squad Galaxy phones in an attempt to emulate Ellen DeGeneres’ famous Oscars selfie. The stunt certainly worked a treat last time, but can it be done again? We’ll have to wait and see!
Secondly, and perhaps a little more low key, the hotel chain Premier Inn has also jumped on the World Cup band wagon as it announced last week that it has reserved seven suites at their Heathrow airport hotel for those seven players who only made Roy Hodgson’s standby list but who just may get that last minute call up to board a plane to Brazil. Prepare yourselves for PR stunts aplenty this summer from many an unlikely source.
Social media is also bracing itself for the onslaught with Twitter producing its top tips to help brands make the most out of this year’s sporting extravaganza.
As B2B specialists, we’ll probably be lucky enough to avoid the fight for World Cup related column inches but stay tuned to this blog and we’ll let you of any other great stunt ideas we hear about.