About this article

Read time:

4 minutes

Category:

Opinion, Sector knowledge

World Earth Day: how we’re doing our part for sustainability

As a smaller business, it can be hard to know where to start when it comes to sustainability.

Sure, we all do our best to use the right recycling bin at home, and bring our re-usable coffee cups to work. But with serious pressures now mounting from the government – which pledged to reach net-zero carbon emissions by 2050 – as a business, we find ourselves constantly asking: how can we do more, and how can we know what our true environmental footprint is?

Earth Day shines a light on these very issues. Taking place annually on April 22nd, Earth Day aims to “inspire awareness and appreciation for our environment”. For businesses, it’s a great time to reflect and think about how we can do our part to save the planet.

Here at Skout, the team agreed that it was time to step our sustainability game up, not only due to its growing role in ESG, legal compliance, client expectations (the list goes on…) but also, because it’s important to do the right thing – by our planet, our people, and for future generations to come.

Skout’s sustainability journey

Recently, we embarked on a new sustainability journey, assigning a ‘Sustainability Squad’ (cool name, right?) to assess our business’s current carbon footprint and map out our own journey towards net-zero.

We began by conducting the self-assessed Carbon Trust report, which provided us with our total carbon footprint in tonnes of CO2e. From here, we were tasked with coming up with our ‘carbon offset plan’ – which sees organisations cancel out their existing emissions by investing in carbon reduction projects – as well as our strategy to reduce in-house emissions moving forward.

In order to truly connect with ‘Mother Earth’ – and understand how we, as a team, can make a real impact on it – Skout has been taking part in ‘Walk the World’, a challenge where we’ve vowed to increase and pool together our daily steps in order to ‘virtually’ walk the diameter of the earth, setting off from our office here in Macclesfield. Our aim is to hike, cycle, run, swim (and everything in between) a total distance of 12,742 km (the distance of the diameter of the earth if you walked straight through the core) before the end of the year, and currently, we are in Saskatchewan in Canada!

For our carbon offsetting plan, we plan to launch a membership with Ecologie in the coming weeks, which will see us plant five trees per employee, per month, and offset 4.5 tonnes of CO2 per employee, per month – far outweighing our current emissions.

Our sustainability pledges

To address our future carbon emissions, we’ve also devised a set of ‘sustainability pledges’, aimed at reducing the amount of carbon and waste we produce across every aspect of our business, and hold us environmentally accountable from this point onward.

To do this, we drilled down into our day-to-day activities as an agency, analysing everything through a sustainable lens, to pinpoint the key areas where we can make a difference to our carbon emissions as a business. We look forward to sharing these with you over the next few weeks, along with a breakdown of how to plan to achieve them using a variety of tactics and initiatives.

The road to net-zero is not an overnight one, but as a creative agency, we know that anything is possible once we put our heads together and come up with a solid action plan.

We are delighted to be sharing this new and exciting sustainability journey with you all, along with our sustainability pledges. The steps we’ve mentioned above will help us do our part in solving the current climate crisis, are they are beyond achievable for organisations of all different shapes and sizes.

So, we hope they spark some inspiration for your organisation this Earth Day, and encourage you to follow in our footsteps on this sustainability journey!

About this article

Read time:

4 minutes

Category:

Opinion, Sector knowledge

In praise of the infographic

Q&A on PR measurement with Richard Benson, CEO and founder, Releasd

Browse more blog posts

Posted on
byJames Bentley
As a content manager, much of my focus is on the written word. I grew up devouring newspapers, magazines and books and writing everything that happened to me in my primary school ‘news’ book each Monday. As putting pen to paper or finger to keyboard became my career, I evolved into quite the perfectionist, taking the often-quoted approach of spending...
Posted on
byJames Bentley
Richard Benson is the founder and managing director of PR reporting and measurement platform Releasd. He used his agency background to develop an intuitive platform designed to address the reporting challenges faced by today’s PR professionals. Releasd hasn’t been developed with the sole intention of measuring coverage of PR campaigns. Its next iteration will measure their impact too and the...
Posted on
byHonor Williamson
In the world of B2B PR, breaking away from the day-to-day routine can bring fresh perspectives and a change of pace to the work we do here at Skout. So, for our eagerly anticipated annual business offsite last week, Skout traded the office walls for the grand fortress of Peckforton Castle, in the heart of the Cheshire countryside.   The grounds...
Posted on
byJack Doyle
Has the conversation around tech always been so negative? Maybe it’s just me, but it seems that every second headline I read about tech today is just doom and gloom. The excitement around AI has been drowned out by the fear of it. “Is it going to steal my job?” “Is it going to destroy the education system?” “Is it...
Posted on
byJames Bentley
The world in that we live is unpredictable, to say the least. Businesses, organisations and even individuals are all vulnerable to issues which may lurk in the shadows or around corners. Some of these crises are natural while some are very definitely man-made, but they can strike at any time and with them put reputations and livelihoods on the line....
Posted on
byLee Simpson
Priority Consultants share further insights into the media landscape in India, from the booming print media, to regional trade publications. Mitabh, last time we spoke about the Indian tech sector and areas which you’re seeing high growth in currently. But thinking more about the work you do for your tech clients. What do you see as some of the key...
Posted on
byLee Simpson
Meeting PR agencies from different regions around the world is something we are always keen to explore. Whether that’s to work in partnership with one another, or simply to understand and learn more about their region. We recently spoke to Mitabh Saud, director of India Operations at Priority Consultants about why India’s tech sector is booming, and what the future...
Posted on
byJames Weaver
In today’s fast-paced and consistently evolving world of technology, innovation is key to stay ahead of the competition. While breakthrough products and next-generation solutions are fundamentally crucial, the importance of public relations (PR) for the tech industry should not be underestimated. Here, we explore the reasons why tech companies, both innovative start-ups or big tech, need PR and how it...
Posted on
byJames Weaver
Since the dawn of the 21st century, the tech industry has surged and evolved through countless groundbreaking innovations. But in the ongoing pursuit of digital transformation, layoffs in the sector have become an unwelcome trend. We saw it in the aftermath of the pandemic with the industry increasing its layoffs by 649% in 2022, which is the highest since the...
Posted on
byJames Bentley
Things change quickly in the world of B2B marketing, so it’s vital to be ahead of the curve. 2024 will bring with it new challenges and opportunities, so here are five incredible B2B marketing strategies which can make a significant impact for your business this year.  1. Personalised content marketing  Identifying and then producing content for specific target audiences has...

Send us a message

Download The B2B business relationship report

The B2B relationship renaissance – did digital kill it? The importance of relationships throughout the customer buying journey. Please complete the form below and receive a download link via email.